Editing the conventions

 For my music video I added in conventions to make it look more like a real music video, the first convention was the record label on the first shot, the second was the artists name and song title on the second shot and the last was the promotion for the music video on the last shot. To make them appear more naturally I split each convention into three pieces, the first clip was to change the opacity from 0 to 100 so it faded in, the middle was the clip at 100% so it stayed on for a long enough amount of time, the last clip was of the opacity changing from 100% to 0% so it faded out naturally, this allowed me to make the conventions look like they were more naturally coming onto the screen instead of them just appearing disappearing. Although for the last convention as the the music video ends on the convention of the "out now" I only split this into 2 clips and didnt fade it back out.